New Video Game Powered Fitness Tools Announced

Electronic Arts, the video game development company, has announced its next generation of fitness tools. Following up on its popular EA SPORTS Active product line, the release scheduled for this fall should include a heart rate monitor, arm and leg accelerometers, and an online program to track and share one’s workouts. The name for the new system has yet to be finalized, so for now EA just tacked on a “2.0” to the end of the current name.

The new EA SPORTS Active 2.0 innovative wireless control system will give users complete freedom of motion, making it even easier to get a workout that delivers great results. Using innovative heart rate detection technology, the heart rate monitor will help users monitor their intensity during their workout, providing constant on-screen monitoring throughout the workout and tracking user data over time to optimize performance.

The EA SPORTS Active 2.0 online hub will allow users to track and share all of their workout data providing a centralized destination for all fitness, wellness and training needs. It will host a thriving online global community of EA SPORTS Active users who can share their fitness journeys, interact with workout groups and send messages to each other online to stay inspired and engaged. Users will also have the ability to download new workouts and exercises to their online connected PlayStation 3 console to keep their workouts fresh and maintain motivation.
The new EA SPORTS Active 2.0 provides total body conditioning using progressive exercise in the new prescribed programs. A three-phase, nine-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals. Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA SPORTS Active personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience


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