Color affects ethical judgments of brands


University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical implications for environmentally…

Read More...

Lasers could be used to detect roadside bombs


A research team at Michigan State University has developed a laser that could detect roadside bombs — the deadliest enemy weapon encountered in Iraq and Afghanistan. The laser, which has comparable output to a simple…

Read More...