Taste Sensor able to Quantifying Tastes


  The human tongue has flavor cells. The surface of these taste cells is protected with lipids. We postulated that these lipids, appeared as a barrier, are crucial in detecting flavor. while a taste substance…

Read More...

Color affects ethical judgments of brands


University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical implications for environmentally…

Read More...