Plastic that turns to clay when heated


Polysis, a specialist developer of polyurethane resins and resin products, markets haplafreely, a plastic that turns to clay when heated to temperatures above 60°C. When immersed in hot water or heated with a heat gun,…

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Color affects ethical judgments of brands


University of Oregon and University of Cincinnati researchers have found that everyday shoppers make assumptions about brands that use green colors. The findings, published in the Journal of Business Ethics, hold ethical implications for environmentally…

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